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Tea Industry In India 

Indian tea is among the finest in the world owing to strong geographical indications, heavy investments in tea processing units, continuous innovation, augmented product mix and strategic market expansion. The main tea-growing regions are in Northeast India (including Assam) and in north Bengal (Darjeeling district and the Dooars region). Tea is also grown on a large scale in the Nilgiris in south India. India is one of the world’s largest consumers of tea, with about three-fourths of the country’s total produce consumed locally.

Export Highlights

  • Total Tea exports stood at US$ 830.90 million in 2018-19 and reached US$ 474.67 million in 2019-20 (till October 2019).
  • Between April-October 2019, major importers of Indian tea were Iran (US$ 122.33 million), CIS (US$ 80.74), USA (US$ 33.46 million), UK (US$ 26.73 million), UAE (US$ 19.76 million) and China (US$ 17.39 million).
  • India stands fourth in terms of tea exports after Kenya (including neighbouring African countries), China and Sri Lanka respectively.

Tea Board of India

The Board was set up under the Tea Act, 1953, and it started functioning in April 1954. Its headquarters are in Kolkata, with 17 offices across India. In addition to developmental and regulatory functions, the Tea Board of India undertakes direct promotional activities, which include organising joint participation in international fairs and exhibitions, arranging buyer-seller meets and sending and hosting trade delegations. The Board also undertakes various market development activities such as market surveys, market analysis, tracking of consumer behaviour and dissemination of relevant information to exporters/importers.

Source: India Brand Equity Foundation

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