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Sports Industry

Sports Industry In India

India’s sports goods industry is nearly a century old and has flourished, driven by a skilled workforce. Being labour–intensive in nature, the industry provides employment to more than 500,000 people. India’s sporting goods are popular around the world and have made a mark in the global sports goods market. The domestic industry export nearly 60% of its total output.
Total toys, games, and sports requisites export stood at US$ 417.43 million in FY19 and reached US$ 404.13 million in FY20.
The total toys, games, and sports export was US$ 303.14 million in April 2020 to December 2020 .
The total sports goods export accounted for US$ 224.04 million from April 2020 to January 2021 and for the month of January 2021 it was US$ 20.74 million.
Top destinations for export of sports goods in FY21* were US, UAE, UK, Australia, and Germany.
Top ten destinations for export of sports goods in FY19 were US, UAE, UK, Australia, Germany, Netherlands, France, South Africa, Sweden, and Canada.
Major exported items were inflatable balls and accessories, nets, general exercise equipment, boxing equipment, toys and games, protective equipment, cricket equipment, sportswear, carrom boards and hammock.
Indian sports products have been exported for global events.
India has emerged as the leading international sourcing destination for inflatable balls and other sports goods for international brands such as Mitre, Lotto, Umbro and Wilson.
Sports Goods Export Promotion Council
The Sports Goods Export Promotion Council (SGEPC) promotes the export of sports goods and toys from India. SGEPC represents the leading 200 manufacturers and exporters of sports goods and toys in India.
Recent Development
India will have its first toy manufacturing cluster in Koppala in Karnataka and will help in boosting toy manufacturing in India. The toy cluster is expected to attract over Rs 5,000 crore in investments.
Ministry of Commerce & Industry
*Till January 2021

Source: India Brand Equity Foundation

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