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Ireland – Establishing provision under Public Health (Alcohol) Bill 2015

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Ireland – Establishing provision under Public Health (Alcohol) Bill 2015

Tobacco & Alcohol Control Unit, Department of Health has issued notification pertain to provision under Public Health (Alcohol) Bill 2015 This Bill relates to alcohol products. It includes provisions for:

  • minimum unit pricing of alcohol products
  • health labelling of alcohol products
  • the regulation of advertising of alcohol products
  • the regulation of sponsorship by alcohol companies
  • structural separation of alcohol products in mixed trading outlets
  • the regulation of the sale and supply of alcohol in certain circumstances.

The Public Health (Alcohol) bill makes it illegal to sell or advertise for sale, at retail level, alcohol products at a price below a set minimum price of 10 cent per gram of alcohol. The Minister can increase the MUP three years after commencement and every 18 months: thereafter, following a review.

Labels on alcohol products, websites where alcohol is sold online, documents with kegs or casks must contain health and pregnancy warnings, quantity of grams, energy value and details of an alcohol public health website to be provided by the Health Service Executive (National Health Service).

The PHAB provides for the regulation of the content of advertisements, and restrictions in cinema advertising, outdoor advertising, print media, sponsorship by alcohol companies and a prohibition on the sale of alcohol branded children's clothing.

The PHAB provides for restrictions on the display and advertisement of alcohol products in mixed trade retail outlets. Mixed trade retailers can only display and advertise alcohol products in:

  • A separate area of the shop and/or behind the counter in a closed storage unit  or
  • Closed storage units and/or behind the counter in a closed storage unit

The PHAB provides for the regulation and restriction of certain sales promotions techniques for alcohol products e.g. selling an alcohol product at a reduced price or free of charge on the purchase of another alcohol product, selling alcohol products at a reduced price for a period of time equal to or less than 3 days.

Proposed date of adoption: To be determined

Proposed date of entry into force: To be determined

Final date for comments: 90 days from notification

If the Proposal/Notification/Regulation will affect your International Business please send us your representation with facts and figures, so that these can be taken up suitably.







 


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